The creative process is an organized yet adaptable series of steps that individuals or groups follow to develop innovative ideas and solutions.

It typically starts with the preparation phase, where individuals gather relevant information and clearly define the problem or objective. This stage involves conducting research, brainstorming, and collecting knowledge.

Following this, the incubation phase allows the subconscious mind to process and reflect on the information gathered. During this period, individuals often engage in unrelated activities, which enables their minds to form new connections.

The illumination phase then occurs, marked by the emergence of a sudden insight or “aha” moment. This breakthrough happens as the subconscious mind assembles information in a unique way.

Finally, the verification and implementation phase involves refining the idea, assessing its feasibility, and executing actionable steps to realize it. This phase might necessitate revisiting earlier steps to further refine the idea.

In essence, the creative process is iterative and non-linear, highlighting the significance of adaptability and open-mindedness in achieving innovative results.